Joint Marketing

The four business units “Racing”, “Adventure”, “Business” and “Holiday” jointly market the entire service portfolio (existing and future modules) offered by the Ring and the region. These four channels serve the Nürburgring’s four core target groups: motor racing fans, participants and organizers, men and women who actively participate in driver training sessions, mountain biking and Nordic walking etc., corporate customers from the car and supplier industries, organizers of congresses and conferences, and day trippers and tourists visiting the region. Networking with existing tourism service providers (hotels, guest houses, leisure parks and the operators of bicycle tours, quad trips and the like) is the key to success. Shared internet booking platforms for hotels and guest houses, joint participation in trade fairs as well as joint press trips and many other activities have already taken place and will be intensified in the future.

The picturesque and multi facetted Eifel region with its volcanoes, woods and lakes and its winter sports areas in Nürburg and Jammelshofen, together with all the attractions offered at the race track, are a combination unique in the world. This bi-polar contrast makes everything the Ring and the region together have to offer something quite special, and takes account of a trend and increasing demand among tourists, as consumers, for emotional and unforgettable holiday experiences.